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Labour market
Five motivation levers for marketing teams
| Lever | Warning signs | Action this month |
|---|---|---|
| Clarity | Work is redone, people are unsure about priorities | Write down a few goals per person and who approves what |
| Recognition | Only the presenter gets credit, quiet people withdraw | Name specific contributions in a weekly wins slot |
| Growth | Same tasks for months, interest in outside offers | Hold a development conversation and give one stretch task |
| Workload | Regular overtime, late-night messages, missed small deadlines | Check capacity before new work, agree on after-hours rules |
| Feedback | Surprises at review time, few questions in one-to-ones | Start short one-to-ones every two weeks |
| Lever | Warning signs | Action this month |
|---|---|---|
| Clarity | Work is redone, people are unsure about priorities | Write down a few goals per person and who approves what |
| Recognition | Only the presenter gets credit, quiet people withdraw | Name specific contributions in a weekly wins slot |
| Growth | Same tasks for months, interest in outside offers | Hold a development conversation and give one stretch task |
| Workload | Regular overtime, late-night messages, missed small deadlines | Check capacity before new work, agree on after-hours rules |
| Feedback | Surprises at review time, few questions in one-to-ones | Start short one-to-ones every two weeks |