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Why shoppers abandon checkout%
Extra costs too high(shipping, tax, fees)Extra costs too high (shipping, tax, fees): 40%40%Delivery too slowDelivery too slow: 20%20%Did not trust the site withcard detailsDid not trust the site with card details: 19%19%Site required creating anaccountSite required creating an account: 18%18%Checkout too long orcomplicatedCheckout too long or complicated: 17%17%Website errors or crashesWebsite errors or crashes: 17%17%Unsatisfactory returns policyUnsatisfactory returns policy: 13%13%Could not see total cost upfrontCould not see total cost up front: 12%12%
Extra costs toohigh…Extra costs too high (shipping, tax, fees): 40%40%Delivery too slowDelivery too slow: 20%20%Did not trust thesite with card…Did not trust the site with card details: 19%19%Site requiredcreating an…Site required creating an account: 18%18%Checkout too longor complicatedCheckout too long or complicated: 17%17%Website errors orcrashesWebsite errors or crashes: 17%17%Unsatisfactoryreturns policyUnsatisfactory returns policy: 13%13%Could not seetotal cost up…Could not see total cost up front: 12%12%
Source: Baymard Institute · Data as of: 22.09.2025

Table

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CategoryShare of US shoppers who abandoned checkout (excl. 'just browsing')
Extra costs too high (shipping, tax, fees)40
Delivery too slow20
Did not trust the site with card details19
Site required creating an account18
Checkout too long or complicated17
Website errors or crashes17
Unsatisfactory returns policy13
Could not see total cost up front12

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