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Advertising and media
In-house, freelancers or agency: who runs your social media
| Model | Strengths | Watch out for | Best for |
|---|---|---|---|
| In-house | Deep knowledge of the business, fastest reactions | One or two people rarely cover every skill | Brands with daily customer conversations |
| Freelancers | Flexible and cost-effective for specific skills | Needs a strong coordinator and clear deadlines | Small teams with a clear plan |
| Agency | Full team, established processes, wider expertise | Slow approvals if the strategy and brief are unclear | Larger brands and campaigns |
| Hybrid | Control stays inside, production scales as needed | An unclear split of roles between the parties | Growing companies with regular content needs |
| Model | Strengths | Watch out for | Best for |
|---|---|---|---|
| In-house | Deep knowledge of the business, fastest reactions | One or two people rarely cover every skill | Brands with daily customer conversations |
| Freelancers | Flexible and cost-effective for specific skills | Needs a strong coordinator and clear deadlines | Small teams with a clear plan |
| Agency | Full team, established processes, wider expertise | Slow approvals if the strategy and brief are unclear | Larger brands and campaigns |
| Hybrid | Control stays inside, production scales as needed | An unclear split of roles between the parties | Growing companies with regular content needs |