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Advertising and media
Three launch phases: who does what
| Workstream | Before launch | Launch days | After (30–90 days) |
|---|---|---|---|
| Goal and positioning | One-page brief, numeric goal, launch tier, tested message | Announce in sequence: team, partners, customers, public | Compare with the goal: awareness, access or product problem? |
| Sales and distribution | Sales guide, objections, price, stock and listing dates | Sales informed first; daily check of stock and orders | Collect objections and lost deals; adjust the pitch |
| Content and channels | Product page, visuals, FAQ, press kit; same data everywhere | Publish to plan; fix typos, links and prices at once | Reviews, use cases, retargeting in months two and three |
| Customer support | Scripts and a named owner for Instagram and WhatsApp | Answer every early customer; log every question | Turn questions into FAQ; pass issues to the product team |
| Measurement | 3–5 metrics, tracking set up, baseline recorded | Daily check; no strategy changes on day two | 30-day review and a written retrospective |
| Workstream | Before launch | Launch days | After (30–90 days) |
|---|---|---|---|
| Goal and positioning | One-page brief, numeric goal, launch tier, tested message | Announce in sequence: team, partners, customers, public | Compare with the goal: awareness, access or product problem? |
| Sales and distribution | Sales guide, objections, price, stock and listing dates | Sales informed first; daily check of stock and orders | Collect objections and lost deals; adjust the pitch |
| Content and channels | Product page, visuals, FAQ, press kit; same data everywhere | Publish to plan; fix typos, links and prices at once | Reviews, use cases, retargeting in months two and three |
| Customer support | Scripts and a named owner for Instagram and WhatsApp | Answer every early customer; log every question | Turn questions into FAQ; pass issues to the product team |
| Measurement | 3–5 metrics, tracking set up, baseline recorded | Daily check; no strategy changes on day two | 30-day review and a written retrospective |