← All charts
Advertising and media
Objective, channels and measures
| Objective | Typical channels | What to measure |
|---|---|---|
| Awareness | TV, outdoor, online video, broad social media reach, radio | Reach, frequency, brand recall, searches for your brand name |
| Consideration | Content, search, reviews, influencers, comparison and product pages | Site visits, time on page, saves and shares, share of brand searches |
| Trial or conversion | Search ads, retargeting, retail media, promotions at the point of sale | Sales, leads, cost per acquisition, promo code use |
| Loyalty and repeat purchase | Email, messengers, loyalty programmes, CRM, packaging and in-store | Repeat purchase rate, retention, average order value |
| Objective | Typical channels | What to measure |
|---|---|---|
| Awareness | TV, outdoor, online video, broad social media reach, radio | Reach, frequency, brand recall, searches for your brand name |
| Consideration | Content, search, reviews, influencers, comparison and product pages | Site visits, time on page, saves and shares, share of brand searches |
| Trial or conversion | Search ads, retargeting, retail media, promotions at the point of sale | Sales, leads, cost per acquisition, promo code use |
| Loyalty and repeat purchase | Email, messengers, loyalty programmes, CRM, packaging and in-store | Repeat purchase rate, retention, average order value |