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Digital and e-commerce
Short video formats that work for brands
| Format | Good for | Watch out |
|---|---|---|
| Quick tip or how-to | Saves, shares, expert image | Get to the tip in the first seconds |
| Behind the scenes | Trust, the human face of the brand | Show real work, not a staged commercial |
| Myth vs fact | Comments, positioning as an expert | Back every fact; avoid a preachy tone |
| Product in use | Showing value without a hard sell | Show the result, not just the packaging |
| Customer or creator video | Social proof, natural tone | Clear usage rights and paid-partnership labels |
| Trend adaptation | Reach, showing brand personality | Only when it fits the brand and is still fresh |
| Format | Good for | Watch out |
|---|---|---|
| Quick tip or how-to | Saves, shares, expert image | Get to the tip in the first seconds |
| Behind the scenes | Trust, the human face of the brand | Show real work, not a staged commercial |
| Myth vs fact | Comments, positioning as an expert | Back every fact; avoid a preachy tone |
| Product in use | Showing value without a hard sell | Show the result, not just the packaging |
| Customer or creator video | Social proof, natural tone | Clear usage rights and paid-partnership labels |
| Trend adaptation | Reach, showing brand personality | Only when it fits the brand and is still fresh |