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Digital and e-commerce
SEO vocabulary at a glance: 7 groups of terms
| Group | What it covers | Start with |
|---|---|---|
| Search basics | How pages are found, stored and ordered | Crawler, indexing, search intent |
| Technical SEO | Whether search engines can access and read the site | Robots.txt, sitemap, canonical, Core Web Vitals |
| Content and on-page | How well a page matches a query | Keyword, title tag, headings, E-E-A-T |
| Links and authority | Signals of trust from other sites | Backlink, anchor text, internal link |
| Local SEO | Visibility on maps and in local results | Business Profile, local pack, NAP |
| Measurement | How you track results over time | Search Console, impressions, CTR |
| AI search | Answers generated on the results page | AI Overviews, AI Mode, zero-click search |
| Group | What it covers | Start with |
|---|---|---|
| Search basics | How pages are found, stored and ordered | Crawler, indexing, search intent |
| Technical SEO | Whether search engines can access and read the site | Robots.txt, sitemap, canonical, Core Web Vitals |
| Content and on-page | How well a page matches a query | Keyword, title tag, headings, E-E-A-T |
| Links and authority | Signals of trust from other sites | Backlink, anchor text, internal link |
| Local SEO | Visibility on maps and in local results | Business Profile, local pack, NAP |
| Measurement | How you track results over time | Search Console, impressions, CTR |
| AI search | Answers generated on the results page | AI Overviews, AI Mode, zero-click search |