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Advertising and media
The logo file package to ask for
| File | Use it for | What to check |
|---|---|---|
| Vector source (AI or EPS) | Print, signage, packaging and any future design work | Editable, with text converted to outlines and layers named |
| SVG | Websites and apps; scales without losing quality | Clean code, correct colours, no embedded raster images |
| Vector PDF | Sending to printers and production partners | Opens correctly and keeps exact colours |
| PNG with transparent background | Presentations, documents and social media | Several sizes, including high resolution |
| JPG | Quick previews where transparency is not needed | Never use it as the master file |
| Favicon and app icon | Browser tabs, app stores and very small placements | A simplified mark that stays readable at tiny sizes |
| Short brand guidelines (PDF) | Anyone who uses the logo: staff, agencies, suppliers | Clear space, minimum size, HEX/RGB/CMYK/Pantone codes, misuse examples |
| File | Use it for | What to check |
|---|---|---|
| Vector source (AI or EPS) | Print, signage, packaging and any future design work | Editable, with text converted to outlines and layers named |
| SVG | Websites and apps; scales without losing quality | Clean code, correct colours, no embedded raster images |
| Vector PDF | Sending to printers and production partners | Opens correctly and keeps exact colours |
| PNG with transparent background | Presentations, documents and social media | Several sizes, including high resolution |
| JPG | Quick previews where transparency is not needed | Never use it as the master file |
| Favicon and app icon | Browser tabs, app stores and very small placements | A simplified mark that stays readable at tiny sizes |
| Short brand guidelines (PDF) | Anyone who uses the logo: staff, agencies, suppliers | Clear space, minimum size, HEX/RGB/CMYK/Pantone codes, misuse examples |