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Advertising and media
Influencer tiers at a glance
| Tier | Approx. followers (convention) | Strengths | Watch out for |
|---|---|---|---|
| Nano | About 1K–10K | Close, trusting, often local community | Small reach each; many creators to coordinate |
| Micro | About 10K–100K | Balance of reach and niche relevance | Uneven quality; check engagement closely |
| Macro | About 100K–1M | Broad reach, professional production | Higher fees, weaker personal connection |
| Mega | Over 1M | Mass awareness and launch impact | Expensive and harder to feel authentic |
| Tier | Approx. followers (convention) | Strengths | Watch out for |
|---|---|---|---|
| Nano | About 1K–10K | Close, trusting, often local community | Small reach each; many creators to coordinate |
| Micro | About 10K–100K | Balance of reach and niche relevance | Uneven quality; check engagement closely |
| Macro | About 100K–1M | Broad reach, professional production | Higher fees, weaker personal connection |
| Mega | Over 1M | Mass awareness and launch impact | Expensive and harder to feel authentic |