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Advertising and media
Programmatic deal types compared
| Deal type | Price | Volume | Best for |
|---|---|---|---|
| Open auction | Auction, varies per impression | Not guaranteed | Broad reach at low cost |
| Private marketplace (PMP) | Auction among invited buyers | Not guaranteed | Premium inventory with more control |
| Preferred deal | Fixed, agreed in advance | Not guaranteed; first look at inventory | Priority access to chosen publishers |
| Programmatic guaranteed | Fixed, agreed in advance | Guaranteed and reserved | Campaigns that need specific placements |
| Deal type | Price | Volume | Best for |
|---|---|---|---|
| Open auction | Auction, varies per impression | Not guaranteed | Broad reach at low cost |
| Private marketplace (PMP) | Auction among invited buyers | Not guaranteed | Premium inventory with more control |
| Preferred deal | Fixed, agreed in advance | Not guaranteed; first look at inventory | Priority access to chosen publishers |
| Programmatic guaranteed | Fixed, agreed in advance | Guaranteed and reserved | Campaigns that need specific placements |