← All charts
Advertising and media
Is this niche worth it? A five-question scorecard
| Question | Good sign | Warning sign |
|---|---|---|
| Do we understand them? | You can describe their day and problems in their own words | You know them only from reports and assumptions |
| Is the need real? | They already spend money or time on a poor workaround | They say it is interesting, but nothing hurts today |
| Can we reach them? | They gather in clear places: groups, events, associations | No shared channel; every customer must be found one by one |
| Will they pay enough? | Solving the problem saves them money, time or risk | Price is the only thing they compare |
| Is it big enough? | Enough customers today, plus neighbouring segments to grow into | Depends on a short-lived trend or a handful of buyers |
| Question | Good sign | Warning sign |
|---|---|---|
| Do we understand them? | You can describe their day and problems in their own words | You know them only from reports and assumptions |
| Is the need real? | They already spend money or time on a poor workaround | They say it is interesting, but nothing hurts today |
| Can we reach them? | They gather in clear places: groups, events, associations | No shared channel; every customer must be found one by one |
| Will they pay enough? | Solving the problem saves them money, time or risk | Price is the only thing they compare |
| Is it big enough? | Enough customers today, plus neighbouring segments to grow into | Depends on a short-lived trend or a handful of buyers |