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Digital and e-commerce
Agency tool stack 2026: seven categories
| Category | What it solves | Check before you choose | Examples |
|---|---|---|---|
| Project management | Tasks, deadlines and owners for all clients in one view | Guest access for freelancers and clients, templates for repeat work | Asana, ClickUp, monday.com, Trello, Jira |
| Time tracking | Shows how many hours each client really takes | One-click timer, mobile app, tagging by client and project | Toggl Track, Harvest, Clockify |
| Design and production | Creating, adapting and approving visual content | Shared brand library, file versions, comments for approvals | Figma, Adobe Creative Cloud, Canva |
| Collaboration and documents | Chat, calls, shared documents, files and team knowledge | Clear rules on which channel is used for what | Slack, Microsoft Teams, Google Workspace, Notion |
| Analytics and reporting | One agreed report per client with the numbers that matter | Native data connectors versus paid add-ons | Google Analytics 4, Looker Studio, Power BI |
| AI assistants | Drafts, research, summaries, image and video generation | How client data is handled, business plans, human review rules | ChatGPT, Claude, Gemini, Microsoft Copilot |
| CRM and sales pipeline | Leads, proposals, follow-ups and client history in one place | Pipeline view, reminders, WhatsApp and Instagram integration | HubSpot, Pipedrive, Bitrix24, amoCRM |
| Category | What it solves | Check before you choose | Examples |
|---|---|---|---|
| Project management | Tasks, deadlines and owners for all clients in one view | Guest access for freelancers and clients, templates for repeat work | Asana, ClickUp, monday.com, Trello, Jira |
| Time tracking | Shows how many hours each client really takes | One-click timer, mobile app, tagging by client and project | Toggl Track, Harvest, Clockify |
| Design and production | Creating, adapting and approving visual content | Shared brand library, file versions, comments for approvals | Figma, Adobe Creative Cloud, Canva |
| Collaboration and documents | Chat, calls, shared documents, files and team knowledge | Clear rules on which channel is used for what | Slack, Microsoft Teams, Google Workspace, Notion |
| Analytics and reporting | One agreed report per client with the numbers that matter | Native data connectors versus paid add-ons | Google Analytics 4, Looker Studio, Power BI |
| AI assistants | Drafts, research, summaries, image and video generation | How client data is handled, business plans, human review rules | ChatGPT, Claude, Gemini, Microsoft Copilot |
| CRM and sales pipeline | Leads, proposals, follow-ups and client history in one place | Pipeline view, reminders, WhatsApp and Instagram integration | HubSpot, Pipedrive, Bitrix24, amoCRM |