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Advertising and media
Chemistry meeting: key questions from both sides
| Topic | The client asks | The agency asks |
|---|---|---|
| Team | Who works on our account day to day, and for how much of their time? | Who on your side will we work with every day? |
| Way of working | How do you prefer to receive briefs and feedback? | How quickly can your team give feedback and approvals? |
| Results | Tell us about a project that did not go as planned. | What does success look like a year from now? |
| Decisions and budget | How do you report on results, and how often? | Who makes the final decision, and is there a budget range? |
| History | How long have your key people been with the agency? | How did your work with previous agencies go, and why did it end? |
| Honesty and fit | Is there anything about us that makes you hesitate? | How do you prefer to communicate day to day? |
| Topic | The client asks | The agency asks |
|---|---|---|
| Team | Who works on our account day to day, and for how much of their time? | Who on your side will we work with every day? |
| Way of working | How do you prefer to receive briefs and feedback? | How quickly can your team give feedback and approvals? |
| Results | Tell us about a project that did not go as planned. | What does success look like a year from now? |
| Decisions and budget | How do you report on results, and how often? | Who makes the final decision, and is there a budget range? |
| History | How long have your key people been with the agency? | How did your work with previous agencies go, and why did it end? |
| Honesty and fit | Is there anything about us that makes you hesitate? | How do you prefer to communicate day to day? |