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Advertising and media
Agency contract: key clauses and common gaps
| Clause | What it settles | Common gap |
|---|---|---|
| Scope and deliverables | What is done, by when, and what is excluded | No list of exclusions, so every extra task becomes a dispute |
| Approvals and revisions | Who signs off, how fast, and how many change rounds | Unlimited revisions and no deadline for client feedback |
| Intellectual property | Who owns the final work, source files and licenses | Stock images, fonts and music licensed for one use only |
| Fees and payment terms | Pricing model, third-party costs, invoicing, late payment | VAT, currency and handling fees on media not specified |
| Term and termination | Contract period, notice, payment for work done, handover | Ad accounts and pages registered in the agency's name |
| Confidentiality and data | What stays private and how personal data is handled | Customer data shared with no processing terms |
| Non-solicitation | Rules on hiring each other's staff | No clause at all, or one that cannot be enforced locally |
| Clause | What it settles | Common gap |
|---|---|---|
| Scope and deliverables | What is done, by when, and what is excluded | No list of exclusions, so every extra task becomes a dispute |
| Approvals and revisions | Who signs off, how fast, and how many change rounds | Unlimited revisions and no deadline for client feedback |
| Intellectual property | Who owns the final work, source files and licenses | Stock images, fonts and music licensed for one use only |
| Fees and payment terms | Pricing model, third-party costs, invoicing, late payment | VAT, currency and handling fees on media not specified |
| Term and termination | Contract period, notice, payment for work done, handover | Ad accounts and pages registered in the agency's name |
| Confidentiality and data | What stays private and how personal data is handled | Customer data shared with no processing terms |
| Non-solicitation | Rules on hiring each other's staff | No clause at all, or one that cannot be enforced locally |