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Labour market
Core agency roles at a glance
| Role | Owns | Key question |
|---|---|---|
| Account manager | Client relationship, scope, budget, approvals | What does the client need, and by when? |
| Strategist | Audience insight and the creative brief | What must we say, and to whom? |
| Copywriter | Words and, with the art director, the idea | How do we say it so people remember? |
| Art director | The visual idea and style | How should it look? |
| Designer | Layouts and adaptations across formats | Does every format work and fit the brand? |
| Media planner | Channels, timing and budget split | Where and when will the audience see it? |
| Producer | Shoots, suppliers and production budget | How do we make it on time and on budget? |
| Project manager | Internal schedule and workload | Who does what, and is it on track? |
| Role | Owns | Key question |
|---|---|---|
| Account manager | Client relationship, scope, budget, approvals | What does the client need, and by when? |
| Strategist | Audience insight and the creative brief | What must we say, and to whom? |
| Copywriter | Words and, with the art director, the idea | How do we say it so people remember? |
| Art director | The visual idea and style | How should it look? |
| Designer | Layouts and adaptations across formats | Does every format work and fit the brand? |
| Media planner | Channels, timing and budget split | Where and when will the audience see it? |
| Producer | Shoots, suppliers and production budget | How do we make it on time and on budget? |
| Project manager | Internal schedule and workload | Who does what, and is it on track? |