Articles
Practical articles on marketing, choosing an agency, tenders and event planning.
How to Get Hired by an Agency or Marketing Team: From Portfolio to Your First 90 Days
Agencies hire people who can show their thinking, not just their tools. A practical path through portfolio, CV, test task and interview, plus a plan for your fi...
Seven Ways to Make Your Agency More Profitable Without Working Longer Hours
A busy agency is not always a profitable one. Seven practical fixes — from scoping and time tracking to productized services and client mix — that protect your...
How Agencies Win Pitches: Preparation, Story, Team and Follow-Up
Most pitches are lost before the presentation starts. A practical guide for agencies on choosing the right pitches, preparing, telling one clear story, rehearsi...
Social Media Management: What the Job Really Includes and How to Organize It
Social media management is more than posting. The five parts of the work (strategy, content, community, listening and reporting) and how to set up the team and...
Partners, Not Opponents: How Clients and Agencies Build Relationships That Last
Long client–agency relationships are built on everyday habits, not brilliant pitches. What clients really want from agencies, what agencies need from clients, a...
Short Video for Brands: A Practical Playbook for Reels, TikTok and Shorts
Short vertical video is now a core brand channel, not an experiment. A practical playbook: what to post, how to structure each video, how to produce steadily an...
How to Build a Marketing Strategy That Fits on One Page
A step-by-step method for building a marketing strategy: situation analysis, objectives, segmentation and positioning, the marketing mix, budget and measurement...
Guerrilla Marketing Without Trouble: Principles, Formats and Legal Limits
Guerrilla marketing can turn a small budget into big attention, or into fines and a crisis. The principles, the main formats, and a legal and safety checklist t...
The Debrief: How a Good Agency Responds to a Client Brief
A brief is the start of a conversation, not an order. How strong agencies question, challenge and play back a brief so that client and agency agree on the task...
Agency KPIs That Actually Matter: Seven Numbers to Review Every Month
Revenue alone says little about an agency's health. These seven KPIs — from utilization and margin per client to pipeline and overdue invoices — show where the...
Writing a Press Release Journalists Will Actually Use: 10 Steps
A press release is a working document for journalists, not an advertisement. Ten steps and a clear structure for writing one that gets read, used and quoted cor...
Keeping a Marketing Team Motivated: Five Levers That Work Without a Big Budget
Motivation in agencies and marketing teams rarely fails because of money alone. Clarity, recognition, growth, a manageable workload and honest feedback are leve...