Articles
Practical articles on marketing, choosing an agency, tenders and event planning.
How to Price a Mobile App: Paid, Freemium, Subscription, In-App Purchases or Ads
Your pricing model shapes the product, the marketing and the cash flow of a mobile app. A practical comparison of the five main models, with five questions to h...
Remote and Hybrid Work for Agencies: Rules, Rituals and Pitfalls
Remote and hybrid work can make an agency faster or more chaotic. The difference lies in written rules, a few fixed rituals, deliberate tool choices and attenti...
Selling Services When You Hate Selling: A Practical Guide for Agencies and Freelancers
You don't need to be pushy to win clients. Consultative selling is mostly preparation, good questions, clear proposals and disciplined follow-up, skills most ma...
How to write a creative brief: 10 questions an agency will ask first
A good brief saves the agency's time and your budget. Answer these 10 questions before you send it to an agency.
SEO in 2026: How Search Works When AI Writes the First Answer
Search engines still crawl, index and rank pages, but many answers now appear as AI summaries. What SEO means today and where to focus first.
The 2026 Agency Tool Stack: What You Actually Need, Category by Category
A practical map of the tools a modern agency or marketing team needs in 2026: seven categories, what each one solves, and how to choose without paying for softw...
Digital Marketing in Practice: The Channels and How to Plan Them
Search, social, display, video, email, marketplaces and retail media each do a different job. What each channel is for, and a simple five-step way to plan them...
How to Name a Brand: A Process That Survives Four Languages and a Trademark Search
A good name is easy to say, hard to confuse and legally yours. A step-by-step naming process with linguistic, domain and trademark checks, done before anyone fa...
Email Marketing Essentials: Newsletters, Transactional Emails and Reaching the Inbox
How newsletters differ from transactional emails, what Gmail, Yahoo and Outlook now require from senders, and a checklist to run before every campaign.
Measuring PR Without Fooling Yourself: Outputs, Outcomes and Impact
Clipping counts and advertising value equivalents make reports look busy but prove little. How to measure PR through outputs, outcomes and impact, guided by the...
How to Build a Buyer Persona from Real Data, Not Guesswork
Most personas are invented in a meeting room. Here is how to build one from customer interviews, sales records and support conversations, with a one-page templa...
What Marketing Actually Is: Definition, Main Types and the Frameworks Worth Knowing
Marketing is much more than advertising and social media. A practical explanation of what marketing does, its main types from B2C to trade marketing, and the 4P...