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Advertising and media
Weak and strong USP wording
| Criterion | Weak version | Stronger version |
|---|---|---|
| Specific | We deliver fast. | Delivered within two hours anywhere in the city. |
| Relevant | We have the most modern office in town. | Your accountant answers the same day, every time. |
| Different | High quality at good prices. | Spare parts in stock for older models others no longer support. |
| Provable | The best service in the country. | If the repair fails within a year, we fix it free. |
| Simple | Integrated end-to-end solutions for modern business. | We run your payroll so you never have to think about it. |
| Criterion | Weak version | Stronger version |
|---|---|---|
| Specific | We deliver fast. | Delivered within two hours anywhere in the city. |
| Relevant | We have the most modern office in town. | Your accountant answers the same day, every time. |
| Different | High quality at good prices. | Spare parts in stock for older models others no longer support. |
| Provable | The best service in the country. | If the repair fails within a year, we fix it free. |
| Simple | Integrated end-to-end solutions for modern business. | We run your payroll so you never have to think about it. |