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Advertising and media
Agile marketing building blocks at a glance
| Element | Purpose | Rhythm | Common mistake |
|---|---|---|---|
| Backlog | One ordered list of all work, owned by one person | Updated continuously, reordered every week | Everything marked urgent, nobody owns the order |
| Sprint planning | Commit to what the team can realistically finish | Start of each one- or two-week sprint | Overloading the sprint to please stakeholders |
| Daily stand-up | Surface blockers quickly | Every day, 15 minutes at most | Turning it into a status report for the manager |
| Sprint review | See what was delivered and what the results show | End of each sprint | Showing outputs without any results data |
| Retrospective | Improve the way the team works | End of each sprint, after the review | Skipping it whenever the team is busy |
| Element | Purpose | Rhythm | Common mistake |
|---|---|---|---|
| Backlog | One ordered list of all work, owned by one person | Updated continuously, reordered every week | Everything marked urgent, nobody owns the order |
| Sprint planning | Commit to what the team can realistically finish | Start of each one- or two-week sprint | Overloading the sprint to please stakeholders |
| Daily stand-up | Surface blockers quickly | Every day, 15 minutes at most | Turning it into a status report for the manager |
| Sprint review | See what was delivered and what the results show | End of each sprint | Showing outputs without any results data |
| Retrospective | Improve the way the team works | End of each sprint, after the review | Skipping it whenever the team is busy |